INTRODUCING A FOUNDER-CENTRIC STARTUP MODEL
The Founder's Manifest helps entrepreneurs develop Founder Competency—essential skills and qualities to build and launch both product and company, and to navigate the entrepreneurial journey successfully.
A useful way to think about your founder role is to picture your entrepreneurial journey as a sea voyage. You are responsible for both your product and your operation. As founder, you are the captain, whatever the vessel; you need the most qualified person at the helm. As founder-captain, you need to ensure that you possess operational competency before diving deeply into product development and embarking on your new venture. Many first-time entrepreneurs don’t realize that a product idea—no matter how great—will not see a long life if its founder executes poorly.
The Founder's Manifest will show you how to invest time and energy in your most important asset—you—so that you will assume the helm with confidence in both your qualifications as founder and product developer.
Why You Should Read this Book
Read The Founder's Manifest to prepare for your founder role and avoid common startup missteps. This book will serve as your training guide and helps you create your own founder’s manifest to support you throughout your entrepreneurial journey.
This book will raise your awareness of your critical role as founder, and provide guidance and strength you need to assume the helm and will augment your worth as founder throughout your journey. Many first-time founders give little thought to their own worth and unknowingly give away too much of their company in return for too little.
Serious athletes don’t ‘wing’ their races; you can’t afford to “wing” your new venture. If you’re serious about starting and running your business, you need to invest in yourself first—spend time and energy to develop founder competency. Read this book and train yourself so that you’re well prepared when you embark on your venture.
WHO SHOULD READ THIS BOOK
The Founder's Manifest is a book for aspiring founders from any age, gender, race, creed, and/or background. It's for anyone who contemplates starting his or her own business—whether it's for profit or non-profit, whether it's a neighborhood shop owner, a service provider, a manufacturing firm, or a tech startup.
This includes: 1) seasoned professionals with deep expertise in their respective fields, but no experience in starting and running a new company; 2) college and graduate students, recent grads; and 3) those who don't have the time and money for new entrepreneurial degree programs—professionals, breadwinners, working spouses, stay-at-home parents, single parents, veterans, and retirees.